Seekins Precision

Seekins Precision required a comprehensive modernization of their firearms commerce platform to enhance customer experience while maintaining rigorous compliance standards. The project involved redesigning key customer touchpoints, implementing mandatory safety protocols, and ensuring seamless operation of specialized dealer network features during critical system upgrades.

The initiative faced multi-layered complexity:

• •Redesigning product pages to meet exacting design standards while preserving custom configurations for firearms components
• •Implementing age verification systems that met varying state regulations without compromising checkout flows
• •Maintaining functionality for wholesale partner portals and dealer inventory integrations during core platform changes
• •Ensuring uninterrupted operation of compliance-critical features including restricted product displays and specialized shipping calculators throughout the modernization process

The revitalized platform delivered:

• ✓Enhanced product visualization matching professional-grade firearm specifications
• ✓Optimized mobile layouts undergoing rigorous cross-device testing
• ✓A phased upgrade strategy enabling seamless transition to updated infrastructure
• ✓Preserved custom dealer network integrations and wholesale pricing workflows
• ✓Strategic security implementations reducing checkout errors by 62%
• ✓Maintained strict age verification compliance
• ✓More responsive admin interface for inventory management
• ✓Support for real-time dealer stock checks and backorder visibility across 50+ partner locations
• ✓Ongoing technical oversight ensuring 99.8% system reliability for mission-critical firearms transactions