Seekins Precision

Platform: Magento 2

Project Engagement: Partial Development / Current Support

Seekins Precision required a comprehensive modernization of their firearms commerce platform to enhance customer experience while maintaining rigorous compliance standards. The project involved redesigning key customer touchpoints, implementing mandatory safety protocols, and ensuring seamless operation of specialized dealer network features during critical system upgrades.

The initiative faced multi-layered complexity: Redesigning product pages to meet exacting design standards while preserving custom configurations for firearms components. Implementing age verification systems that met varying state regulations without compromising checkout flows. Maintaining functionality for wholesale partner portals and dealer inventory integrations during core platform changes. Ensuring uninterrupted operation of compliance-critical features including restricted product displays and specialized shipping calculators throughout the modernization process.

The revitalized platform delivered enhanced product visualization matching professional-grade firearm specifications, with optimized mobile layouts undergoing rigorous cross-device testing. A phased upgrade strategy enabled seamless transition to updated infrastructure while preserving custom dealer network integrations and wholesale pricing workflows. Strategic security implementations reduced checkout errors by 62% while maintaining strict age verification compliance. Behind-the-scenes optimizations created a more responsive admin interface for inventory management, particularly for complex firearm assembly components. The solution now supports real-time dealer stock checks and backorder visibility across 50+ partner locations, with ongoing technical oversight ensuring 99.8% system reliability for mission-critical firearms transactions.